The Kardashians
Client: Hulu
Agency: Ralph Creative
Campaign Role: Creative Producer / Account Lead
Overview: In 2022, I worked on the team that launched the show’s Instagram and X social channels for its premiere season on Hulu and went on to serve as Creative Producer and Account Lead at Ralph Creative for four seasons. In this role, I managed all scopes, asset production, and tracking, overseeing the creation of approximately 50–60 assets per season. I also worked closely with the client (Hulu) to establish efficient workflows that streamlined asset delivery, feedback, and approval processes for the family.
As a fan of the show, I collaborated closely with the creative team to develop fresh concepts each season and supported episode clipping and content pulls, using deep historical knowledge of the family and their preferences.
Today’s Top Hits
Client: Spotify
Agency: Ralph Creative
Campaign Role: Senior Creative Producer / Account Lead
Overview: In 2023, I worked on the team that launched Spotify’s Today’s Top Hits Instagram and X social channels. For the launch, we partnered with the animation studio Dreambear to produce custom animated GIFs, paying homage to some of the world’s biggest artists including Beyoncé, Taylor Swift, Bad Bunny, and Miley Cyrus.
For the entirety of the campaign, I created and managed all scopes, oversaw asset production, and led all client comms. In addition, I managed all timelines and deadlines via Asana for our internal Creative and Design teams and collaborated closely with the creative team to develop fresh, music and pop culture-driven concepts on a monthly basis.
Pop Rising: Sabrina Carpenter
Client: Spotify
Agency: Ralph Creative
Campaign Role: Senior Creative Producer / Account Lead
Overview During my time working with Spotify on Today’s Top Hits, we also collaborated with them on a handful of content capture opportunities for their vertical Pop Rising.
In May 2023, we produced a small shoot for Spotify at Sabrina Carpenter’s Atlanta show. I led the project from beginning to end, sourcing and hiring the photographer/videographer, developing the fan-driven concept “What’s Your Nonsense Outro?”, crafting Q&A prompts, and creative directing on site. I also oversaw post-production, storyboarding both videos for our lead motion designer and managing final asset delivery to the client.
Amazon Music: Sounds of Summer
Client: Amazon Music
Agency: Ralph Creative
Campaign Role: Senior Creative Producer / Account Lead
Overview: In the summer of 2025, Amazon Music tapped Ralph Creative for their Summer YA campaign, which highlighted the music from some of Prime Video’s popular YA shows like, The Summer I Turned Pretty, We Were Liars and The Map That Leads To You.
I served as the Senior Creative Producer/Account Lead on this campaign, overseeing concept development for each YA title in collaboration with our Creative team. I also managed the influencer portion of the campaign by negotiating and contracting 10 creators (example 1, example 2) to produce content that drove excitement and discovery for the audiobooks on Amazon Music.
BET+ (Brand AOR)
Client: Viacom
Agency: Ralph Creative
Campaign Role: Creative Producer / Account Lead
Overview: From 2021 to 2023, Ralph Creative was the AOR for BET+, the streaming platform of the popular network. For two years, our team led the strategy and creative for their social handles (IG + X) and I served as the Creative Producer/Account Lead for the account, which was valued at around $1.5 million every year.
For this retainer, I created and managed the scopes on a yearly basis, led all client comms and managed all asset production (roughly 35 assets every month, over 400 a year).
Stranger Things (Season 5)
Client: Netflix
Agency: Ralph Creative
Campaign Role: Senior Creative Producer / Account Lead
Overview: For the fifth and final season of Stranger Things, Netflix tapped Ralph Creative to produce a suite of assets for organic social.
In addition to my core account responsibilities (scope development, timeline creation and management, and overseeing asset production), I produced a small shoot for the five-hour “live” countdown supporting the release of Volume 1. I also served as the on-site social embed at the 2025 Macy’s Thanksgiving Day Parade, capturing content of the Stranger Things float and partnering with an editor to produce a social recap of the event.
Palm Royale (Season 1)
Client: Apple TV+
Agency: Ralph Creative
Campaign Role: Senior Creative Producer / Account Lead
Overview: For Season 1 of Palm Royale, Apple TV+ enlisted Ralph Creative to drive the creative for the red carpet social capture at the show’s premiere. For this campaign, it was my responsibility to negotiate, hire and contract the photographer/videographer for the shoot, Gina Gizella Manning and handle all production logistics. Over the span of a few weeks, our team collaborated closely with Gina on the overall look and feel of the shoot and I spearheaded all comms between Gina and Apple TV+.
On the day of the premiere, I worked with Gina and the Apple TV+ team to wrangle and organize talent (Kristen Wiig, Ricky Martin, Kaia Gerber, etc.) and following the shoot, I managed the delivery of all photo and video assets for final approvals.
The Instigators (Film)
Client: Apple TV+
Agency: Ralph Creative
Campaign Role: Senior Creative Producer / Account Lead
Overview: In 2024, Ralph Creative embarked on the biggest heist – Apple TV+’s social campaign for The Instigators, starring Matt Damon and Casey Affleck.
For this campaign we produced a handful of social assets that included a FaceTime video stunt between Matt, Casey, Jack Harlow, Chris Evans and more, and a Boston Locals Q&A, which I co-produced with another producer on our team. We managed the production end to end, from working with a casting agent to source local Boston talent, to hiring the crew and overseeing the post-production, ensuring seamless execution from concept through delivery.
Additionally, we partnered with Duolingo on a playful video that the Ralph team scripted and I led through post-production. I managed all communications between Ralph, Duolingo, and Apple TV+, helping bring the concept to life from idea to execution within a one-month timeline.
Spotify Podcasts
Client: Spotify
Agency: Ralph Creative
Campaign Role: Senior Creative Producer / Account Lead
Overview: In 2023, Ralph’s work with Spotify expanded into the podcast space, with the team leading a creative refresh for two of Spotify’s original podcasts: The Comment Section with Drew Afualo and We Said What We Said with Rickey Thompson and Denzel Dion.
For both campaigns, we led the creative end to end, and I co-produced each shoot, where we captured new key art and social-forward trailers (The Comment Section Trailer, We Said What We Said Trailer). I also oversaw all post-production across both titles, delivering a wide range of video assets along with new key art that was featured on billboards nationwide.
